Professional and Financial Services

Succeed with Social Media

The Internet is full of legal concerns and social media is no exception. Even if your company does not participate in social media, your employees undoubtedly use it on their own time, creating potential liabilities. For companies that do engage in social media, various risks should be considered—from who owns a Twitter handle and followers […]

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Succeed with Social Media – Recruiting with Social Media

Recruiting can be an uncertain process—it is expensive, time-consuming, and after everything is complete, there is no guarantee that new employees are the right fit. They might be incompatible with your company’s culture or unsuitable for the job. All your recruiters’ work could be for naught, and by sticking with only conventional recruiting practices you

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Succeed with Social Media – Protecting Your Reputation on Social Media

Today, hearing about a large company in trouble over a social media mishap isn’t uncommon, and those examples demonstrate the importance of protecting your own company’s online reputation. However, it isn’t feasible to attempt to control your entire message—in today’s highly digital environment, there’s no way you can control everything said about your company. Don’t

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Succeed with Social Media – Developing a Social Media Plan

Are you thinking about getting your business involved with social media? It can be a very strategic business initiative, but only if executed well. It’s important to construct a plan before diving in, or you could just end up wasting time on social networking sites. Objectives, strategies and tactics When developing a social media plan,

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Succeed with Social Media – Introduction for Business

With social media’s exploding popularity, it is increasingly risky for businesses to ignore this medium. Whether promoting a new service or gauging consumer reactions, companies today are dangerously close to behind the times if they are not yet involved in social media. This article shares more of the advantages of integrating social media with your

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